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What Companies Tweet About

If your business is new to Twitter and is wondering what in the world to Tweet about, you are not alone. Personal tweets seem obvious; people share whatever is on their mind. Companies, however, have to be more careful. They want to engage their audience, but they don’t want to offend them, insult them, or turn them off by only sharing promotional tweets.

A good way to start is to do some research ahead of time. Look at what other companies are doing with their Twitter profiles and analyze how that is working for them. Companies that share information and … Read the rest