How and Why You Should Use SEO on Your Blog
Search Engine Optimization (SEO), being the method of escalating the website’s publicity to different search engines, aims to acquire first-page rankings if not the top rank in every search engine. As most Internet users would impatiently put it, they will utilize only the first few search results from whatever search engine they employ.
Tech savvy bloggers and Internet users would know that within a search engine, a so-called spider reaches out into the Internet as it comes across pages, recognizing only the words but not the images or the videos. With this, search is possible using words (called keywords) as the search engine pulls that up in its results; thus, the more keywords or combination of keywords, the better rank the webpage gets in the search.
The search engine spiders also refer to the title and meta tags on the page as well as to the heading and content to be able to link from one site to another. These areas should be stuffed with a sufficient number of primary keywords used to optimize your site; however, you don’t have to overdo it–pages get banned somehow by the spiders if they detect “keyword stuffing.”
Keywords: A preferred standard number of keyword density is about 2% to 7%. The relevance of the keywords to the content is also a factor; therefore, if the keyword sounds good and relevant to the content, it is all right to increase the keyword density to 12%. As a rule of the thumb, a webpage can be optimized by three keywords or phrases. It is also wise to put secondary or tertiary keywords or phrases that are related to the page. Using alternative keywords and phrases should be used in every webpage just like you use your main keywords.
Titles: Optimizing titles would mean making sure that your title is short and vivid and has the targeted keywords that are related to the site. Optimizing the titles will manifest good rankings in the search engine results. Therefore, the title should visibly describe your site’s content so that your readers will be interested to come to your site.
Meta tags: There are two-fold portions to a Meta-tag, namely, description and keywords. The description must be concise and should sound consistent and vivid to the reader. This is commonly the transcript perceived underneath the title during the search procedure. It would be wise to provide the reader an overview of the page. A text that will describe to them what page is pertinent to will somehow compel the readers to visit your site. The keywords are just the same keywords that you utilize for your SEO and are in the text of your webpage or blog.
Links: The spider counts it as a show of support when other sites link to your site. Higher ranking in the search engine results when more quality pages link to yours, and this can be attained if you happen to have a directory submission and/or if you have remarkable, unique contents in your page. If you happen to have these informative and fascinating contents, most likely other sites will be linking to your sites and will be enticed to make referrals for their visitors as well, thus populating your site with more visitors and links, thus giving a higher search engine ranking to your site.
The whole face of Internet marketing is continuing to change each day and with the emergence of more technology, 4G network phones and more computer tablets, SEO and conversion techniques will continue to evolve.